Jason Eli’s career grew from a love of making people dance and a desire to explore musical genres from House, Soul & Jazz to Disco and beyond. From humble beginnings as a kid growing up in London watching his older cousins play live funk music in their loft, he progressed to remix songs for icon’s including Whitney Houston, perform with some of the world’s best DJ’s and produce music for labels including Motown, E.M.I. and many more.
Artists he’s remixed include Mos Def, Masters at Work, Sola Rosa, Damage, and many others. His productions have been released on labels including Sony, Defected and many more.
He held a four year DJ residency at Ministry of Sound when the Ministry was at the cutting edge of underground House music. He played with DJ legends like Todd Terry & DJ Harvey. Jason’s also toured with Techno pioneer Kevin Saunderson, ex Studio 54 resident Kenny Carpenter, as well as Roger Sanchez and many more.
Moving into the late 1990’s, and always on the look out for new percussive soulful sounds, Jason dived into London’s growing Broken Beat scene, which spoke to his Jazz influences, releasing records for Bugz In The Attic’s head honcho Orin “Afronaught” Walters and starting his own Groovadelica record
label.
Fast forward to the early 2000’s and Jason made a big move – from London to… New Zealand! The call of love hit (how could we have a story without a love interest?) and in following a beautiful Kiwi girl (who is now his wife) back to her homeland, he left the London nightlife for Antipodean beaches, greenery and a less frenetic vibe. Living in Auckland, Jason continued to spread thesoulful music gospel by morphing his Groovadelica record label into a successful club night & radio show on Auckland’s George FM. Jason left George FM in 2015 to concentrate on music production and running the Groovadelica label.
Notable releases on the label have been Jason’s eclectic & soulful debut album “Take Your Time” and the amazing vinyl only single “Back To Dilla” from Soul Prophet featuring UK Soul legend Omar. Look out for new music coming soon and some amazing DJ sets of course!